Sunday, March 2, 2014

MANILA BULLETIN -Swedish Clothing House Invades Manila

by Heidi Ng
March 2, 2014 



I first discovered the brand J.Lindeberg in the United Kingdom because that brand is available at Harvey Nichols, or Harvey Nichs for short. It is also available at the ever popular Harrods of London, owned by Dodi Al–Fayed’s family. The brand carries women’s and men’s lines. A lot of it casual clothes, with a range in golf and skiing clothes even. Golf is, of course, more popular than skiing in terms of the collection that they carry at their newest flagship store to hit worldwide— at SM Aura Premier, Bonifacio Global City, Taguig

J.Lindeberg is a relatively new clothing company founded in Sweden by Johann Lindeberg. They are most famous for being worn by golf stars like Jesper Parnevik and Anna Rawson, an LPGA golfer. Sweden is also the home country of clothing brand H&M, which stands for Hennes and Mauritz, that has gained iconic leaps in the retail industry.
  • Benson Lim, Rovilson Fernandez, Tricia Centenera and Rosario Herrera, Manila bulletin, lifestyle
Benson Lim, Rovilson Fernandez, Tricia Centenera and Rosario Herrera
Lindeberg’s sleek, functional style hit the Manila menswear scene, showcasing a fresh take for a new set of folk. Powered by innovative fabrics, sports-conscious cuts, and a forward take on fashion, the label presented select pieces from its Fall/Winter ’13 line in a unique show.

Designed to meet and support optimum performance both on and off the golf course, J.Lindeberg apparel also displays slim cuts and impeccable workmanship. Moisture wicking capabilities, sweat-proof fabric, and all-weather textiles cater to golf-pros while finely-tailored pants and tops cater to the dapper gentleman. Host Tricia Centenera expounded more on the label’s philosophy, discussing the architectural concept of their latest line, The Experience.

Vinyl puff jackets, dyed denim, and velveteen corduroy dinner jackets took on vivid colors, capturing the breathtaking Swedish landscape. The collection also took on elements from the famed Stockholm City Library with an abundance of geometric and linear details. Casual and evening options were also presented, giving guests a taste of J.Lindeberg’s versatility. Stockholm has several monuments like its royal castle, which will hopefully be showcased on the brand’s future designs.

Century Properties’ Carlo and Cat Antonio, golfer and restaurateur Malu Gamboa, and PR maven Kitty Jacinto were present at the launch. Husband and wife entrepreneurs Tina and Cary Lagdameo were also in attendance along with host and athlete Rovilson Fernandez.
A unique study in standout style, the J.Lindeberg Fall/Winter collection is currently available in-store at SM Aura Premiere and Powerplant Mall, Rockwell.
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