Sunday, March 11, 2012

SUNSTAR NEWSPAPER: Nivea welcomes summer


IT WAS scorching hot affair literally and figuratively as Nivea kicked off summer with a fashion show by Charina Sarte! Each piece was inspired by the Nivea colors of blue, orange and yellow.
As expected, the exquisite and functional creations exuded a fun, carefree and sexy summer vibe — perfect for any summer activity. I so so love the yellow cut out swimsuit by Charina but knowingly I cannot pull it off just yet- this columnist has to work on her diet first coupled with some Zumba and I just might be able to wear that when April comes.
The cocktails fashion event was held at Skye in Fort Bonifacio which is Manila’s only rooftop bar. The highly successful launch marks the first event to welcome summer of 2012 which was entitled Summer’s More Fun with Nivea Sun. The event revealed Nivea Sun’s exciting tie-up with the Department of Tourism, which entails the search for the hottest Philippine summer destinations.
“We’re proud to announce the partnership between Nivea Sun and the Department of Tourism. I’m thrilled how much of an adventure it will be hopping from one island to another, searching for places where the Pearl of the Orient shines the brightest,” said Nivea marketing manager Ida Dizon.
“The DOT is happy with the similar direction that Nivea Sun is taking the tourism campaign, utilizing the country’s vast and active online community in spreading and sustaining the effort. We are glad that Nivea Sun has aligned with us in our tourism drive,” said DOT head of marketing and promotions Tess Mauricio.
I will give you an update on what are the top eight destinations that made it to the list! To get the update, follow me on twitter @iamheiding or you email me at imwanderwoman@yahoo.com for feedback.
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