Thursday, September 8, 2011

BEABI published in Wander Woman Sunstar Newspaper Philippines


At first I thought Beabi was an imported brand brought in by enterprising sisters Willin Chan and Winnie Go but surprised to find out that is a local brand! It started out when the two sisters could not buy anything here that was versatile enough to bring to travels, so they thought of putting a brand that catered essentially to their traveling needs.
What started out to be a shop that sells functional bag organizers, little bottles which are very useful for traveling so you do not have to bring your whole bottle of moisturizer, for example and makes it passable for airport security, is now a brand with 8 branches and soon to expand in the provinces.
Archie Carrasco, Willin Chan, Sari Yap, Vina Morales, Meryll Yan, Vavam Berena
The brand espouses a minimalist design for ease of use and for the least impact on the environment. Great care has been taken to make sure that all plastic products are made from recyclable materials. The use of refillable containers also encourages reusing the containers, instead of disposable ones that clog landfills.
Margie Duavit, Heidi Ng, Cherrie del Rosario
In its latest collaboration, Beabi got three prominent personalities to design bags for them and proceeds of which will go to charities. Pambansang Kamao Manny Pacquiao leads the pack by using our country’s colors in designing his two bags with Filipino pride in his mind. The proceeds will go to Pacquiao Partnerships for the Poor Inc, a foundation focused on people helping themselves through education, knowledge and skills. Designer Rajo Laurel designed one bag which uses color blocking, as he is in tuned with the fashionable Pinay.
Hilque Dairo, Sunny Vergara, Aida Cobankiat, Linda Ley, Ruby Chua
Karen Joven, Susan Joven, Willin & Benedict Chan, Lloyd Joven
ABS-CBN Foundation Inc.'s Paul Mercado
Auction winners Johnlu & Marilou Koa
The EJ Litton Foundation Inc.'s Johnny Litton
Pacquiao Partnerships for the Poor, Inc.'s Kit Mercado & Stephanny Domingo
The other one uses a photograph of tree branches he took while on his travels in London. Proceeds from his bag sales will go to ABS CBN’s Bantay Bata foundation. Young actress Kim Chiu, a Cebuana native, works on her favorite color pink and the beautiful butterflies. Bag sales will go to Bantay Kalikas an and Bantay Bata.
Winnie Go, Mia Florencio, Hilque Dairo, Willin Chan, Wency Lagumbay
The event was hosted by the vivacious Tessa Prieto-Valdes with Johnny Litton joining in on the fun. A special auction was held that gave specially signed bags to the highest bidders. The tree photograph bag went to French baker and Escada’s Johnlu and Marilou Koa; the Manny Pacquiao bag went to his kumare actress and singer Vina Morales with her cute daughter Ceana in tow. Ceana is actually the god daughter of Manny Pacquiao in her christening.
The Kim Chiu bag went to Aida Cobankiat of Ace Hardware. A surprise donation was made to the foundation of EJ Litton Foundation Inc, a foundation in honor of Johnny Litton’s son Ej who was passed away too soon.
It was a night of food and music as DJ Wency Lagumbay provided nonstop grooves that night.
Willin Chan & Winnie Go
Kim Chiu with her tote bag
Tessa Prieto Valdes, Kim Chiu, Rajo Laurel
Benedict & Willin Chan, Winnie & Frederick Go
Mike Lim, Winnie Go, Winky Li
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